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19 January 2011

My Close Up White Now Fail Story

I'm obviously not happy with how Close Up White Now fared on my pearly whites (well, they're not so white that's why I gushed about this breakthrough product when I learned about it). Perhaps because I've set my standards way too high on this that I threw the idea of it being just another "whitening" toothpaste.

Close Up White Now Toothpaste

However, the box says 'White Now'.


And so I was smitten. It promises an instantly whiter teeth c/o a potent ingredient, blue covarine foam, which will cause the instantly white effect that can last up to 3 hours. How in the world can a girl not fall for a teeth makeup? Closeup White Now is a breakthrough! Or so I thought it was.

After brushing, I slowly (imagine, real slow) lifted my head from looking at the sink to the mirror. There was some drama to it because this IS the first time I'm using a teeth makeup and I felt like crying. But to my dismay, I didn't see anything different, even to the slightest degree. Nada. Nil, zilch and void.

Michelle Phan Endorsement

For a product that promises an instantly white teeth (for 3 hours), the verdict can be delivered in no more than a minute post-brushing. I could've crucified Close Up White Now that very instant but decided to still give it a chance. 

Down to the last drop, I never saw anything great. Though it made my teeth squeaky clean and the flavor was truly refreshing, sadly, it was just another toothpaste. If there's any consolation, it did not cause me chin zits the entire time I used it.

Close Up White Now gel sure looks enticing!
I failed to capture the blue-ish part of the product.

It could've been my teeth or the way I brush, I wouldn't know. But I really felt terrible that Close Up White Now didn't work for me as a teeth makeup.


20 comments:

  1. actually that's the same with me. i thought that it would also made my teeth instantly whiter & i took pictures every time i use it because i figure that i would be making a blog post about this too, but among the hundreds of pics that i have, there's just no effect at all!
    >_<

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  2. I'm using this for a few weeks now and also don't see any whitening effect on my teeth. :|

    My mouth doesn't feel so minty when using this, compared to other toothpastes.

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  3. I also use Close Up White Now! I was really satisfied with it the first time I bought a tube, but now that I'm on the third tube already it's like it stopped working its magic.

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  4. I've used up the whole tube pero di naman gaanong noticeable yung effect, though napansin ko may teeth looks shiny hehe

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  5. So sad it didn't work for you. But the first time I saw the commercial, I knew that toothpaste's claim would be an epic fail so I did not buy a tube of it. If there's one toothpaste that really works when it comes to whitening, it's Crest. :)

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  6. Been looking for toothpaste that does it job in whitening.. So will try Crest. Thanks Pammy! And thanks for this review. Saved me a couple of bucks. Bibili na sana ako.

    Has anyone tried those white strips? Forgot what they're called. But do they really work wonders?

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  7. oh!! i generally don't believe in whitening toothpaste or whitening chewing gum for that matter...but have you tried the CREST strips though??

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  8. LOL Thiamere!
    Do post 'em. I'll link this post to your photo post :D

    @Madz
    Thing is, they're promising a white NOW experience. not later, not after a week or a month, but NOW. i know it's too much to ask if i were a smart consumer, however, you must not label things to which they don't live up to. sigh. serious much? haha.

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  9. @Krissy
    too bad you've lost that white now feeling... :D can i just sing for you?

    @Khymm
    envy that your pearly whites got some shine from it. im happy to hear that it can do something like this :D

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  10. @Pammy, Procne and Jen

    So, it's Crest after all!

    Then Crest it shall be!

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  11. Aw, sorry it didn't work out. I hate it when a product gets hyped up only to fail. =\

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  12. awesome! i m buying this!! thanks for following :) i am following back

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  13. ako naman super love ko to! as in! although the effect isn't sooo amazaing as MP claims it to be, I did notice that my teeth appears to be not too yellowish. i smoke pa ha? but the effect is temporary so I use it all the time.

    I tried the crest whitening strips but i can't stand after taste.. :( ok naman may improvement. :)

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  14. it NEVER really works! i used this pr0duct but no change at all. sad to say ... Close up is just fooling the public. CHEATERS!!!

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  15. Close up White Now NEVER really works! Ive used this product and nothing has change. Sad to say but close-up is just fooling with the public. They are CHEATERS!

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  16. Try pepsodent whitening with perlite. I'm using this for couple of months now. It delivers gradual changes on your teeth. My teeth aren't that worst than before. I could "yes" it can whiten teeth. I have no bad breath for more that 12 hours even if I ate breakfast already. I compared it colgate, closeup, beam or other products still they fail their promise as shown to their labels. Even my husband noticed it also. He got mad why I bought colgate last month. I said, "No! It was my sister's present to me. SO, I used." He said, "Never ever change the toothpaste, always PEP." It means it's not only effective to me but to my hubby also.

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  17. Ive recently just found out about this, and im a see to believe type person and i have to say im very curious about this. The problem is that everywhere ive looked, ive only found the cinnamon red tube, but i believe its the blue toob im sipposed to be looking for right? Could anyone direct me to the correct store and/or website where i may find it??? Pretty please? You can also reach me at badapple1989@gmail.com thanx :D

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  18. Hi all, so i just started using this product too...no change as well for over two weeks! but my main concern is the bristles on my toothbrush has turned pinkish!! it started blue and then now its pink!! anyone experience this too??

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  19. i've used this White Now toothpaste twice. So it promises whiter teeth instantly in just one brush, well, sad to say, i still have the same yellow teeth i have before, no changes nor small improvements whatsoever. nothing. still same yellow teeth up to now,
    too bad i didn't like the toothpaste in general, how it tastes like and how my gums and mouth feel afterwards, so the rest of the tube is such a waste!

    i've learned not to fall for absurd claims, and if by any chance i wanna try out something new, i'll test it first by buying a sachet or small packs

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I'd love to hear what you think!